Increase brand awareness among new moms who have not decided on their preferred baby skincare brand. In today’s modern world, new moms are bombarded with far more choices than ever when finding the right products for their little ones. And yet, the easiest - and best - decisions are those that are inspired by moms’ own rituals.
Create an ownable, emotional, creative platform that leans into the heritage of the Cetaphil master brand while defining a clear role for Cetaphil Baby.