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Tina Cervera

  • Showcase
  • consumer
  • branding
  • health + wellness
  • DE+I
  • About me
  • Contact

About Me

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For the past five years, I have been Chief Creative Officer at Lippe Taylor Group, leading the creative vision and work execution for both the Lippe Taylor and Twelvenote agencies. I am a seasoned creative architect passionate about transforming companies in vision and structure while consistently improving the work and winning new business.

With 20+ years of experience, I am also an expert on building powerhouse creative teams and leading extremely successful large, first-to-market campaigns for Digital, Social, PR, Earned, Advertising, Traditional, and Integrated Creative Activations. I was named to Adweek’s 2015 Creative 100 list of top creative professionals in advertising, and my efforts have also been recognized across multiple industries.

Previously, I was well known as the first-ever CCO/head of creative at the social media giant, VaynerMedia. I helped build the creative offering from scratch and add multiple capabilities. I have brought inspiration, structure, and original thinking to the company, taking the agency from a community management shop to a full-service creative shop within four years. I was also able to scale the offering and grow my team from 20 promising creatives to a team of over 350 people across four offices.

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Awards and Honors

As a creative leader, I have received over 20 awards, including MM+M, Effies, Caples, Clios, Webby, SABRE, Shorty, Red Dot, and Digiday. I am recognized on the judging circuit for many creative awards, including the NY Festivals and Effies. I’m also active in ADC’s Let’s Make the Industry 50/50 initiative and advocate for DE & I in the workplace, as well as representation in the production and output of creative campaigns across all clients. Below are some examples.

Winner: Small Agency of the Year
Sabre Awards · Mar 2023
Associated with Lippe Taylor

Winner: Best in Health for Impel
Sabre Awards · Mar 2023
Associated with Lippe Taylor

Winner: Small Agency of the Year
Issued by PRWeek · Mar 2023
Associated with Lippe Taylor

Speaker: Most Contagious Conference; London; 2022

Gold: Consumer Health Campaign of the Year
Issued by PR Week Apr 2022
Associated with Lippe Taylor

Winner/Gold for the Midol. No Apologies Period. Consumer Campaign
Issued by PR Week Jan 2022
Associated with Lippe Taylor

Silver: Most Meaningful Melody Campaign
Issued by PR Week Jan 2022
Associated with Lippe Taylor

Silver: Bayer Aspirin’s Most Meaningful Melody- consumer campaign
Issued by PRWeek · Mar 2021
Associated with Lippe Taylor

Winner: Medium Agency of the Year
Issued by PRWeek · Mar 2021
Associated with Lippe Taylor

Winner: Small Agency of the Year
Issued by PRWeek · Mar 2020
Associated with Lippe Taylor

Winner: Small Agency of the Year
Issued by The Holmes Report · Jan 2019
Associated with Lippe Taylor

Finalist: Digital Agency of the Year
Issued by Digiday · Jan 2018
Associated with Lippe Taylor

Winner: ABI works for Bud Light
Issued by Digiday; Jan 2016
Associated with VaynerMedia

Named as Adweek's Creative 100
Issued by Adweek; Jul 2015
Associated with VaynerMedia

Group Speaker: BOLO conference; Jan 2015
Associated with VaynerMedia

Speed Mentor: 3% Conference; Jan 2015

Speaker: 5050 initiative; Jan 2014

Winner: Large Agency of the Year
Issued by The Shorty Awards; Jan 2013
Associated with VaynerMedia

Winner: Agency of the year
Issued by The Shorty Awards; Jan 2012
Associated with VaynerMedia

Gold Medal, Annual Report
Issued by Vision Awards; Jan 2011
Associated with The Associated Press

Winner- Global Branding Winner- Global Branding
Issued by The Red Dot Awards; Jan 2011
Associated with The Associated Press

Gold: Singulair Consumer Campaign and Website
Issues by the DTC Awards; 2009
Associated with Rapp Collins Worldwide

Best in Show: Kidnap! for Travel channel
Issued by the Sammy Awards; 2008
Associated with Rapp Collins Worldwide

Winner: Best Social App; Best Engagement: Kidnap! for Travel channel
Issued by the Omma Awards; 2008
Associated with Rapp Collins Worldwide

Winner: Best Social Game Kidnap! for Travel channel
Issued by Clio Awards; 2008
Associated with Rapp Collins Worldwide

Winner: Best Social Game Kidnap! for Travel channel
Issued by Forrester Awards; 2008
Associated with Rapp Collins Worldwide

Gold: Vytorin Consumer Campaign
Issued by DTC Awards; Jan 2007
Associated with Rapp Collins Worldwide

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