Resume
Experience
Lippe Taylor
Chief Creative OfficerSeptember 2017 - October 2022
New York, Chicago, Los Angeles
Tasked with transforming the agency into a digital and creative first shop from a traditional PR media agency that previously did not have creative capabilities or client scopes.
Spearheaded creative integration across teams, agency offerings, and clients, proving the value of creative partnership and leadership - creating, implementing, and constantly developing processes.- Led agency growth from $15 to $50 million in revenue with executive leadership in 4 years.
Won back-to-back midsize agency of the year and over ten brand campaign awards in the past three years.- Lead creative from concept through completion across various categories, incl. CPG, Health And Wellness, Food/Beverage, Skincare, Nutrition, and Finance.
Inspired and led large brand campaigns focusing on earned media, activations, social + digital experiences, branding, and content production, focusing on video and unique still shoots for Fortune 500 clients.
Created and oversaw the content production studio for the agency, focusing on being highly creative and relevant, and time and cost-efficient for the clients to remain competitive.
Built a creative department from scratch, doubling in size in the last 12 months alone, directly overseeing talent acquisition, retention, and career pathing.
NEW BUSINESS: Inspired action in clients and coworkers, from new business to retain work, while leading creative ideation, digital planning, and creative output across all the agency’s portfolio.
Over the past year, she oversaw award-winning campaigns, winning more than seven awards for the agency for her team’s work on Bayer, including the “No apologies. Period.” campaign for Midol and “The Most Meaningful Melody” for Bayer Aspirin.
twelvenote agency
Chief Creative Officer
September 2017 - October 2022
Chief Creative Officer for Twelvenote agency as well as Lippe Taylor
Forbes Agency Council
Official Member of Forbes Agency Council
July 2022 - Present (10 months)
Chief
Founding Member
2020 - Present
Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.
Fishbowl
Community Leader
2020 - Present
Fishbowl is a platform for professionals of the same industry to have honest career conversations. I’ll continue pushing the industry through brave and productive conversations as a community leader.
Wit & Measure
Chief Creative Officer and Founder
February 2016 - December 2017
NY | Boston
Opened a new creative agency from scratch, focused on strategic consulting, branding, paid media, creative storytelling, and content marketing.
Focused mainly on small to medium-sized businesses, helping them grow and plan for their next evolution. Also secured two Fortune 100 clients in less than one year.
Led the agency's concept, creative direction, operations, and new business.
VaynerMedia
EVP, Executive Creative DirectorSeptember 2012 - March 2016
New York, Los Angeles, San Francisco, Chattanooga, London
Brought inspiration, structure, and original thinking to a growing social start-up.
Took the agency from a community management shop to a leading full-service creative agency within four years.
Led agency growth to over $ 50 million in revenue with executive leadership in 4 years.
Led effective work and created a collaborative, positive culture without ego and with excellent output.
Built the creative arm of the agency from scratch, including building out four additional offices - grew the creative team from 20 to 300+ in 4 years.
Built the agency’s video and photography studio from a team of 1 to over 40 people to run as its line of business within three years.- Hired incredible talent to lead the department.
Led creative execution on all new business pitches to prospective clients from the initial RFP presentation
The Associated Press
Global Creative Director: Head of Branding and Creative Group
May 2011 - October 2012
New York, London
Built the internal creative agency from the ground up, including restructuring offices in New York and London, servicing all enterprise needs and development aspects.
Grew the team from 2 to 12, while providing strategic, operations, and creative direction on all agency engagements.• Re-branded The Associated Press on a global level across 400 offices
Served as a leader in the initiative (first time in 167 yrs) by driving all global creative efforts for the brand, including work for broadcast, advertising, content marketing and traditional marketing needs.
Grey Group/G2
Creative Director
March 2010 - July 2011
Creative Director overseeing the full cycle of agency/client process from strategic development through creative interpretation and client presentation,maintaining brand continuity and integration throughout many different mediachannels.
Led and built multiple teams on large-scale digital projects and new business pitches; major site builds, digital campaigns, social media, and branding.
Ogilvy Action
Creative Director
2009 - 2010
The creative focus was on shopper & trade activations, including experiential promotions, significant digital activations, retail design, and branded entertainment sponsorships. Clients included large CPG brands, including Kraft and Crystal Light.
The Coleman School
Teacher- assistant for particular education / design2009 - 2010
Greater New York City Area
Assistant teacher at a residential school within a hospital setting. Focus was on translating art and design for special needs students. In this case, the subjects were severely disabled with limited mobility. Understanding their conditions and capabilities was able to find ways to work with them and create art in many different mediums while also offering a therapeutic outlet.
Rapp Collins Worldwide/DDB
Associate Creative Director
2006 - 2009
Created large-scale digital and direct marketing activations for several global clients, including creative direction and leadership of several teams on all assigned accounts
Created the first-ever branded game on Facebook, Kidnap, for the TravelChannel.
Union Street Partners
Senior Art Director
2003 - 2006
Concepted and executed campaigns for major wine and spirits clients: shopper marketing, experiential, packaging, print, and digital campaigns focused on the path to purchase
Oxford University Press
Sr Designer
2002 - 2003
Ad campaigns, event marketing, and direct mail campaigns for both B2B and consumers
HarperCollins Publishers
Designer
2001 - 2003
Editorial designer; trade fiction. Work included designing book covers and interiors for popular fiction novels, including Mystic River and other bestselling novels.
Skills
Creative Leadership
Creative Direction
Thought Leadership + Public Speaking
Building + Scaling Capabilities
Architecting Successful Teams
Agency operations
Change Management
Global Agency Management
Strategic Counsel
Production
Art + Design Direction
Marketing, inclusive of Digital, Integrated, and Traditional formats
Digital and Content Leadership
New Business- winning + farming
Growing Client Relationships
Executive Visibility
Speaker, 2022
Contagious London, “Mavericks + Mischiefs.”
Official Member, 2022-Present
Forbes Agency Council
Founding Member, 2019-Present
Chief
Community Leader, 2018-Present
Fishbowl for Executive Women
Creative 100 Honoree, 2016
Adweek
CREATIVE JURY DUTIES
Effie Awards- ongoing
NYF Awards- ongoing
Content Marketing Awards
Education
Pratt Institute
MS, Communications Design Education with a focus on Special Needs
2009-2011
Pratt Institute
BFA, Communications Design
1997-2001