Cetaphil: Journeys Campaign
When you're comfortable in your skin, the confidence to embark on new adventures comes naturally.
The situation:
Capitalize on consumers’ emotional connection to the brand by showing how Cetaphil products can be naturally integrated into women’s lives and healthy skin routines.
The idea and execution:
When you're comfortable in your skin, the confidence to embark on new adventures comes naturally. Cetaphil skin is healthy, and healthy skin is ready for whatever the day may bring. Our #CetaphilJourneys campaign partnered with pilot Kellee Edwards in a video campaign that discusses why skin confidence is essential as we overcome fears and take on new adventures.