DC Superhero Girls: Digital Destinations
Website, social content, videos
The situation:
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel join forces to launch DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence and empowers girls to discover their true potential. Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens,
DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an
immersive world.
The execution:
We aimed to create an innovative, best-in-class website and social media platform introducing girls to the new DC Super Hero Girls franchise, its story, characters, games, and webisodes!
Kids read slowly or very little, so we use bright, bold colors and imagery that pop to tell our story visually, which was essential to think of as we developed a fan community for girls 10 -12. We also had to ensure that we provided them with unique, exciting creative, and relatable storylines that develop characters and reinforce DC Super Hero Girls’ empowering message.
