Ellacor: Brand strategy, identity + brand launch
The situation:
Cytrellis, the parent brand, wanted to launch a brand-new skincare product that creates a new category within the aesthetics space. This new technology, combining micro-core needles and tightening, is one step ahead to getting a facelift. It gives consumers a new option for serious face lift-like changes, focusing on sagging skin, wrinkles, and tightening without a major surgery and the downtime required for traditional facelifts.
The execution:
Complete brand strategy and positioning, identity system, and all materials needed for the brand at launch. This includes a new website, social media content, sales and marketing materials, packaging, and patient materials.
