GE: Emoji Science
Bill Nye The Science Guy Launches A New Web Series With GE On Emoji Science
The situation:
Reach a new generation with GE’s 125 year brand commitment to science and technology.
The idea and execution:
Emoji is a tool to make challenging scientific concepts more accessible and entertaining. Enter: The Emoji Table of Experiments, where GE teamed up with Science Guy Bill Nye to run a pop-up experiment lab, taking emojis from Snapchat fans and returning fun science experiment videos in return. Based on the response, the brand is now expanding its emoji science program with an interactive version of the Table of Experiments and a new Bill Nye web series. The new five-part series #EmojiScience will air on the EmojiScience site throughout the year and hit on topics like energy efficiency, mapping the mind, and materials science, in which recent discoveries show serious potential to impact the world.
Also part of the action is an emoji science curriculum for students developed by GE with the National Science Foundation. Starting in August, teachers and parents can download five lesson plans with information and activities based on emojis and real science, aiming to help explain science to kids in a relatable way.
