Nature Made: Teach Healthy
Providing Teachers Across America with Immunity Products and $2 Million to Fund Healthy
Classroom Environments
The situation:
Being a teacher and staying healthy are both challenging things to accomplish, especially since the outbreak of Covid. Education and the health of our teachers are critical. The brand felt like it needed to take action and ensure they were helping to improve the issues some educators may have regarding health and the sacrifices they endure during the school season.
The idea and execution:
So we launched a campaign, TeachHealthy, to help teachers nationwide through this challenging back-to-school season. Recognizing that teachers are critical to creating and maintaining a healthy learning environment, Nature Made provides additional support by giving over 7 million servings of immune-support products and donating $2 million to provide over 13,000 teachers with supplies needed to maintain healthy classrooms.
We also partnered with DonorsChoose, the #1 education non-profit, to help support teachers’ immune health and fund their requests for resources under the organization’s “Health & Wellness” category. Since teachers often pay for supplies and materials for their classrooms out of pocket, beginning today, Nature Made promised to provide a 3:1 match on every donation made to a Health & Wellness project on DonorsChoose. In addition, Nature Made is giving free ImmuneMAX and Vitamin C gummies to teachers and other school faculty, helping create a healthy learning environment under challenging circumstances.
This campaign came to life in many touchpoints, from Earned and partnerships to digital and social. Our Teach Healthy documentary was featured on social, broadcast and had a feature on morning television.
