Tina Cervera

Instalift: Agency of Record
Driving awareness for a new aesthetics category

The situation:

Tasked with differentiating Silhouette InstaLift in a crowded facial aesthetics category while separating it from thread lift procedures and associated negative perception.

The idea and execution:

Created a unique and ownable category for InstaLift--” between the needle and the knife”--that resonated with HCPs and consumers. Full brand refresh and integrated campaign made the brand synonymous with universal behavior that was identified and tested through consumer research (the “self-lift”), speaking directly to the procedure’s benefits with the tagline, “Cheeks Up. That Stay Up.” The campaign featured actual patients and was leveraged digitally and in-office.

Results:

In less than a week, the website had over 20k visits. The content had over 1 million social impressions and over 2 million social engagements with 600 saves on content alone,