Invision: Brand strategy + visual identity + brand launch
The situation:
The Associated Press needed to form a partner brand focused on celebrity image services (photography and video) covered by first-class photographers within AP's network. This new business model allowed the talent from AP to break into a second line of business that surrounded them in terms of booking them for shoots and interaction with a high level of service and customer service. In return, it ensured that celebrities would be represented correctly and without worry.
The execution:
Complete brand strategy and positioning, identity system, and all materials needed for the brand at launch. This includes a new website, social media content, and sales and marketing materials
