Invision: Brand strategy, identity + brand launch
The situation:
The Associated Press started a new brand representing photographers specializing in celebrity and rights-managed images. InVision focused on identifying itself as the expert in this field, with world-class photographers that aren’t just technically strong but have the vision and knowledge that makes each capture the best it can be.
The execution:
Complete brand strategy and positioning, identity system, and all materials needed for the brand at launch. This includes a new website, social media content, sales and marketing materials.
