Nature Made: Wellness from Within Social Campaign
The situation and insight:
A year after a successful launch, Nurish by Nature Made rebranded to stand out in a competitive category. We pushed the work with a purpose-driven message to further differentiate the brand and ensure it is relaunched with true purpose. We are constantly inundated with images of what it means to “look healthy.” But true wellness doesn’t have a “look.” What matters most is what’s inside and what you do for your wellness every day.
Manifesto:
Forget what every magazine, Instagram post, and tv show has told you: health doesn’t have a “look.” And it’s not defined by age, weight, gender, or anything the eye can see. When it comes to your wellness, what’s inside matters.
Nourish knows that true wellness begins within. We're here to take care of every part of you with supplements that support everything from your physical to your mental well-being. All are tailored to your needs today and backed by the #1 pharmacist-recommended vitamin and supplement brand.
So let’s slash the stereotypes and go deeper, where the only standards that matter are your own. Nurish every day and experience... Wellness from Within
The idea and execution:
We developed a social content campaign focused on redefining what wellness looks like. This included a photo shoot for the drive to demonstrate the brand’s commitment to inclusivity and diversity in wellness.
