Oculto Product Launch
Launch of tequila inspired, agave infused malt beverage at Oculto Manor
The situation and execution:
VaynerMedia partnered with AV&C as well as Mother to create a one-of-a-kind launch event for Oculto. Inspired by cult movies, the experience was a room-esque choose-your-own-adventure immersive experience that ended in a concert and over-the-top, debaucherous celebration.
As the social agency of record, Vaynermedia partnered to develop the overall visual language and creative platform for the brand, which was taken as guidance for the experiential activation. In addition, all digital and content strategy, as well as content capture was under our leadership. We also led the social campaign to launch the project and bring success to the product launch experience.
“The following is not an understatement: the Oculto launch was one of the best events ever produced in Miami. It really was some mind-blowing, Alice in Wonderland next-level shit.”— Huffington Post
