Mentor: Own the Day
Evolving the 2021 creative strategy
The situation:
Our agency needed to stand out amongst internal stakeholders, external partners, and consumers to position Mentor as the superior choice among the competition. Showcase authentic patient stories (with updated Mentor look & feel) to further normalize the breast implant conversation and position Mentor as the brand that understands women, driving emotional connection through authentic content and connections. We also needed to highlight a superior product lineup and product testing while leveraging KOLs as brand advocates who can speak to peers and consumers and reinforce Mentor’s point of difference.
The idea and execution:
We continued to reimagine our digital storytelling and overhauled our content as we expanded across touchpoints critical for both the consumer and HCP, from digital to print and in-office materials.
