Singulair: Asthmyths Unbranded Campaign
Separating fact from fiction about asthma
The situation:
Fiction narratives, misinformation, and old wives’ tales also misunderstand asthma. This can be dangerous for those that need to manage their Asthma every day. Knowing this, Singulair created an unbranded campaign to debunk the fiction around asthma and educate in a compelling way for people to participate in.
The idea and execution:
ASTHMyths.com is specifically designed to help educate people with the condition about some of the myths and facts about asthma. The Web site discusses the facts about the disease, the importance of talking to a doctor, and understanding the myths vs. facts about asthma. “It is important for families living with asthma to understand the disease, know their asthma triggers, and realize what they can do to help control their asthma,” said Dr. Randall Brown, M.D., MPH, Research Director and Partner at Georgia Pediatric Pulmonology Associates and Adjunct Associate Professor of Health Behavior and Health Education at the University of Michigan School of Public Health. ASTHMyths.com offers tools and information about asthma which, as a clinician and researcher, clearly allow a better understanding of the disease—enabling a better conversation between the patient, family, and physician about optimal asthma control.”
ASTHMyths.com includes useful facts, tools, and information such as information about the myths vs. facts of asthma; a symptom tracker; a checklist to determine whether a daycare or school is asthma friendly; and a step-by-step Asthma Action Plan can be developed together with a doctor. Also included in ASTHMyths.com is a “Poolside with Peter” section where visitors can track Vanderkaay’s progress and training as he prepares for the most significant swimming event of the year that will take place this summer in China. Vanderkaay hopes his story will encourage others like him to keep their asthma under control to continue working towards achieving their goals.
