Singulair: Digital Campaign and Website
The situation:
Singulair needed a new campaign that was empowering to both adults and caregivers.
The idea and execution:
In partnership with DDB, we created a brand campaign to empower and control your symptoms.
We also had to make a web destination that addressed allergy and asthma sufferers. With this,
we created a segmented two side site experience that provided education, savings, and specific information for each audience and condition. This campaign was amplified via pad media, social content, patient ed materials, ad work, and banner/email marketing.
