Swedish Fish
Permission to play with your food and enjoy the unexpected
The situation:
Swedish Fish is a brand that has a ton of nostalgia associated with it. But unfortunately, they have not made a splash as far as advertising in the last 10 years. So, we were tasked with reintroducing Swedish Fish to the mainstream by not only launching their social channels but creating a series of quirky videos that put Swedish Fish into popular culture in a positively unexpected way.
Idea and execution:
Swedish Fish is a truly unique candy. People do more than just eat it, they play with it.
Our video series introduces two sets of characters. Two of our characters have a childlike wonderment while our other two are the easy-going laid-back type. Together with the help of Swedish Fish our characters are transported to this magical dream world where anything is possible. And of course, the Swedish Fish is always present and always the hero. And when our characters come back from this dream world there is always an element that remains to leave viewers to question, “Did that really happen?”.
