twelvenote: Brand strategy, identity + brand launch
The situation:
Lippe Taylor Group was launching a new sister agency while shuttering their older offshoot, ShopPR. After much research and brand strategy work, we settled on twelvenote as our new agency name. There are twelve notes on a music scale, and each is beautiful on its own, but when put together into a story and song, we can create melodies and great work together. This idea respects the idea that it takes many different roles and ideas to develop the best idea possible. It also highlights inclusivity and collaboration- not only internally at the agency but as a relationship outlook with our clients to promote true partnership.
The execution:
Complete brand strategy and positioning, identity system, and all materials needed for the brand at launch. This includes a new website, social media content, sales and marketing materials, packaging, and patient materials.
