GE: Yo Loco
Choo choo. Here comes the Industrial Internet.
The situation:
Bring GE's concept of the 'Industrial Internet' to everyday consumers using emerging technology.
The idea and execution:
We utilized the trending app "Yo" to allow people to connect directly with a GE locomotive delivering goods around the
United States. Simply put, this gives a live GE locomotive a voice (and a millennial one), which sends a daily Yo from a recent trip along the nationwide CSX rail network. It uses social media to bring complex ideas and what is normally behind-the-scenes data to life in a way that anyone can understand, and in an entertaining and engaging way. Ge is a company making future thinking products that are not only intelligent but better for our planet, which is a different way to think about such a big brand.
